Variable Data Printing (VDP) allows each printed piece to be uniquely personalized using data from your mailing list. Using high-speed digital color presses and black & white digital presses, we can customize text, graphics, barcodes, and images—without slowing down production.

Personalization increases response rates by making every piece more relevant to the recipient, whether you’re mailing thousands of records or a highly targeted campaign.

Personalized Print Applications

• Personalized Letters – Names, addresses, account details, and custom messaging printed accurately and efficiently

• Personalized Postcards – Variable headlines, images, and offers for targeted direct mail campaigns

• Personalized Flyers – Customized content based on location, demographics, or customer data

Envelope Personalization

In addition to printed inserts, we also offer variable printing on colored and standard envelopes, including:

• Recipient names and addresses

• Personalized messaging or teaser copy

• Matching data across letters, postcards, and envelopes

Built for Accuracy & Mailing Efficiency

Our digital production workflow ensures precise data matching for letters, envelopes, and enclosures, making it ideal for:

• Marketing mail

• Statements and notices

• Invoices and transactional mail

From data processing through printing, inserting, and mailing, variable data printing helps your message stand out while maintaining speed, accuracy, and USPS compliance.